Marketing is a broad field with the primary purpose of generating demand for an enterprise’s products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.


For more information about the Marketing major, visit:

Smeal Majors:

Academics & Advising:

Major Sustainability:

To learn more about student organizations related to your major and/or interests, visit



Marketing Career Paths

Because customer insights are at the center of the marketing process, all Smeal marketing majors take courses in consumer behavior, marketing research, and marketing strategy. Majors then have the option to pick their own diverse combination of courses or select a focus area of prescribed and recommended courses.

 Careers in marketing include positions in:

  • Brand management
  • Product line management
  • Digital marketing
  • Marketing analytics
  • Retail planning and allocation
  • Retail buying
  • Sales management
  • Consulting
  • Field sales
  • Consultative selling
  • Sports sponsorships
  • Sports analytics

Featured Alumni

Barney Abramson

Expert-Recommended People
  • Creative Director Southwest Gas Corporation

Bradford Ament

Smeal Alumni
  • Wayne, New Jersey
  • Vice President of Sales Mane USA

Aleenah Ansari

Expert-Recommended People
  • Product Marketing Manager Microsoft

Teresa Avery

Smeal Alumni
  • State College, Pennsylvania
  • Executive MBA Program Managing Director Smeal College of Business at Penn State

Jerry Breshin

Smeal Alumni
  • Naples, Florida
  • Real Estate Sales and Consulting Waterfront Realty Group Inc.

Ansbert Dodoo (MSc)

Expert-Recommended People
  • Senior Product Designer Nomo Bank

Rey Dubrawska

Expert-Recommended People
  • Senior Lifecycle Marketing Manager Pitch

Lorraine Finello

Smeal Alumni
  • New York, New York
  • National Director of Recruiting Risk Strategies Company

José García Cruz

Expert-Recommended People
  • Sr. UX/UI Design Specialist Solvento

Robert Jubin Jr

Smeal Alumni
  • Perryopolis, Pennsylvania
  • Insurance Agent Robert Jubin Jr Agency

Frederic Liu

Expert-Recommended People
  • Product Designer Yahoo

Heather Northcutt

Smeal Alumni
  • Fort Worth, Texas
  • Field Sales and Marketing Rep Techtronic Industries

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