Marketing Career Paths

Because customer insights are at the center of the marketing process, all Smeal marketing majors take courses in consumer behavior, marketing research, and marketing strategy. Majors then have the option to pick their own diverse combination of courses or select a focus area of prescribed and recommended courses.

 Careers in marketing include positions in:

  • Brand management
  • Product line management
  • Digital marketing
  • Marketing analytics
  • Retail planning and allocation
  • Retail buying
  • Sales management
  • Consulting
  • Field sales
  • Consultative selling
  • Sports sponsorships
  • Sports analytics