Marketing is a broad field with the primary purpose of generating demand for an enterprise’s products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.


For more information about the Marketing major, visit:

Smeal Majors:

Academics & Advising:

Major Sustainability:

To learn more about student organizations related to your major and/or interests, visit



Marketing Career Paths

Because customer insights are at the center of the marketing process, all Smeal marketing majors take courses in consumer behavior, marketing research, and marketing strategy. Majors then have the option to pick their own diverse combination of courses or select a focus area of prescribed and recommended courses.

 Careers in marketing include positions in:

  • Brand management
  • Product line management
  • Digital marketing
  • Marketing analytics
  • Retail planning and allocation
  • Retail buying
  • Sales management
  • Consulting
  • Field sales
  • Consultative selling
  • Sports sponsorships
  • Sports analytics

Featured Alumni

Bradford Ament

Smeal Alumni
  • Wayne, New Jersey
  • Vice President of Sales Mane USA

Teresa Avery

Smeal Alumni
  • State College, Pennsylvania
  • Executive MBA Program Managing Director Smeal College of Business at Penn State

Jerry Breshin

Smeal Alumni
  • Naples, Florida
  • Real Estate Sales and Consulting Waterfront Realty Group Inc.

Lorraine Finello

Smeal Alumni
  • New York, New York
  • National Director of Recruiting Risk Strategies Company

Robert Jubin Jr

Smeal Alumni
  • Perryopolis, Pennsylvania
  • Insurance Agent Robert Jubin Jr Agency

Heather Northcutt

Smeal Alumni
  • Fort Worth, Texas
  • Field Sales and Marketing Rep Techtronic Industries

Melissa O’Brien

Smeal Alumni
  • Horsham, Pennsylvania
  • Senior Consultant Gallagher Benefits

Lisa Pearson

Smeal Alumni
  • San Diego, California
  • Associate Athletic Director of Marketing and New Media San Diego State University

Richard Potere

Smeal Alumni
  • Washington, D.C.
  • Special Agent United States Secret Service

Colette Rodger

Smeal Alumni
  • State College, Pennsylvania
  • Development Associate Bellisario College of Communications at Penn State

Edward Wilson

Smeal Alumni
  • Hudson, Ohio
  • Partner Stratos Wealth Partners

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