Marketing

Marketing is a broad field with the primary purpose of generating demand for an enterprise’s products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.

 

For more information about the Marketing major, visit:

Smeal Majors: undergrad.smeal.psu.edu/majors/marketing

Academics & Advising: ugstudents.smeal.psu.edu/academics-advising/information-on-smeal-majors/marketing

Major Sustainability: majorsustainability.smeal.psu.edu/

To learn more about student organizations related to your major and/or interests, visit ugstudents.smeal.psu.edu/student-organizations.

 

 

Marketing Career Paths

Because customer insights are at the center of the marketing process, all Smeal marketing majors take courses in consumer behavior, marketing research, and marketing strategy. Majors then have the option to pick their own diverse combination of courses or select a focus area of prescribed and recommended courses.

 Careers in marketing include positions in:

  • Brand management
  • Product line management
  • Digital marketing
  • Marketing analytics
  • Retail planning and allocation
  • Retail buying
  • Sales management
  • Consulting
  • Field sales
  • Consultative selling
  • Sports sponsorships
  • Sports analytics

Featured Alumni

Barney Abramson

Expert-Recommended People
  • Creative Director Southwest Gas Corporation

Bradford Ament

Smeal Alumni
  • Wayne, New Jersey
  • Vice President of Sales Mane USA

Aleenah Ansari

Expert-Recommended People
  • Product Marketing Manager Microsoft

Teresa Avery

Smeal Alumni
  • State College, Pennsylvania
  • Executive MBA Program Managing Director Smeal College of Business at Penn State

Jerry Breshin

Smeal Alumni
  • Naples, Florida
  • Real Estate Sales and Consulting Waterfront Realty Group Inc.

Ansbert Dodoo (MSc)

Expert-Recommended People
  • Senior Product Designer Nomo Bank

Rey Dubrawska

Expert-Recommended People
  • Senior Lifecycle Marketing Manager Pitch

Lorraine Finello

Smeal Alumni
  • New York, New York
  • National Director of Recruiting Risk Strategies Company

José García Cruz

Expert-Recommended People
  • Sr. UX/UI Design Specialist Solvento

Robert Jubin Jr

Smeal Alumni
  • Perryopolis, Pennsylvania
  • Insurance Agent Robert Jubin Jr Agency

Frederic Liu

Expert-Recommended People
  • Product Designer Yahoo

Heather Northcutt

Smeal Alumni
  • Fort Worth, Texas
  • Field Sales and Marketing Rep Techtronic Industries

Featured Articles

Explore LinkedIn Learning Courses for Your Major

Accounting Foundations: Understanding the GAAP (Generally Accepted Accounting Principles)

Denise Probert
While working in accounting or the broader financial field is often centered around numbers, dollars, and other known quantities, there…

Lightroom Quick Tips

Natalie Fobes
This collection of Adobe Lightroom quick tip videos is designed to show you workarounds, demonstrate helpful tricks, and quickly explain…

Making DIY Business Videos Start to Finish

CreatorUp
Learn how to make professional-looking business videos that inspire customers to buy your products and services. In this course, Michael…

Cert Prep: SOLIDWORKS Surfacing

Gabriel Corbett
Get ready for the Certified SOLIDWORKS Professional Advanced Surfacing (CSWPA-SU) exam. Earning this certification proves that you have the cutting-edge…

Understanding Organizations and the Role of HR

Perry Timms
The role played by HR is more complex than ever, covering basics such as hiring and payroll, as well as…

Teamwork Foundations

Chris Croft
View Chris’s LinkedIn Newsletter Whatever job you do, it’s likely you work in a team. Your performance will depend on…

Fusion 360: Designing for Plastics

Thom Tremblay
Plastic has unique properties not shared by other materials. If you’re designing something that will eventually be created in plastic,…

Avoiding Common Pitfalls in Customer Success Management

PracticalCSM
This course focuses exclusively on what can go wrong during even the most well-intentioned customer success engagement. It not only…

Von Glitschka: The Making of an Illustrative Designer

Justin Ahrens
Von Glitschka is principal of Glitschka Studios, a boutique design firm located in the Pacific Northwest. His diverse range of…

Hello Monday

LinkedIn News
Hello Monday is a podcast from the editorial team at LinkedIn, featuring stories about how the nature of work is…

How to Effectively Deliver Criticism

Careercake
Delivering criticism in the workplace can be difficult. Not everyone is a fan of giving it, nor experienced enough to…

Financial Freedom: A Proven Path to All the Money You Will Ever Need

Grant Sabatier
Wish you had the money to quit your job and retire sooner to focus on what you really love doing?…

Learning Rhino 6 for Mac

Chris Reilly
Rhino 6 for Mac is here. While it doesn’t have the exact same features as its Windows counterpart, Rhino for…

The 45-Minute Business Plan

WealthFit
If you want to succeed as an entrepreneur, you can’t just dive right in. You need a plan! In this…

How Blockchains Will Change Business

Alison McCauley
Blockchains are poised to disrupt entrenched industries and shatter conventional business models. Train your brain to see the opportunities and…

Seven Streams of Real Estate Income

WealthFit
Real estate investing has the potential for being highly lucrative, and there are actually many different ways to generate income…

SAP ERP Essential Training

Justin Valley
The SAP Enterprise Resource Planning (ERP) platform helps large organizations streamline their processes across each segment of their business, from…

Artificial Intelligence for Marketing

Madecraft
Artificial intelligence (AI) is changing the way that marketers are interacting with their customers. But how can you as a…

Virtual Selling for Sales Professionals

Shari Levitin
Research shows 90% of sales have moved to video conferencing, and 50% of sales leaders believe this model will continue.…

Mindful Leadership

Chill Anywhere
Are you missing a critical part of your management skill set? Discover a novel approach to improving your leadership: being…