Marketing is a broad field with a primary purpose of generating demand for an enterprise’s products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.
As a Penn State student, you have access to Vault, an online career database of information on a variety of business majors. This site offers industry career guides, cover letter and resume resources, information videos, and much more. Check out the Advertising and Marketing Career Guides here! Interested in Consulting? View the Consulting Guides here.
For more information about the Marketing major, visit:
Smeal Majors: undergrad.smeal.psu.edu/majors/marketing
Academics & Advising: ugstudents.smeal.psu.edu/academics-advising/information-on-smeal-majors/marketing