Marketing is a broad field with a primary purpose of generating demand for an enterprise’s products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.

As a Penn State student, you have access to Vault, an online career database of information on a variety of business majors. This site offers industry career guides, cover letter and resume resources, information videos, and much more. Check out the Advertising and Marketing Career Guides here! Interested in Consulting? View the Consulting Guides here.

 

For more information about the Marketing major, visit:

Smeal Majors: undergrad.smeal.psu.edu/majors/marketing

Academics & Advising: ugstudents.smeal.psu.edu/academics-advising/information-on-smeal-majors/marketing

Smeal Undergraduate Majors: Marketing from Smeal College of Business on Vimeo.

Marketing Career Paths

Because customer insights are at the center of the marketing process, all Smeal marketing majors take courses in consumer behavior, marketing research, and marketing strategy. Majors then have the option to pick their own diverse combination of courses or select a focus area of prescribed and recommended courses.

 Careers in marketing include positions in:

  • Brand management
  • Product line management
  • Digital marketing
  • Marketing analytics
  • Retail planning and allocation
  • Retail buying
  • Sales management
  • Consulting
  • Field sales
  • Consultative selling
  • Sports sponsorships
  • Sports analytics