Marketing Career Paths
Marketing is a broad field with a primary purpose of generating demand for an enterprise’s products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.
Product managers are responsible for the marketing and developing of products. These managers deal with client relations, sales and management of products. This practice of marketing sometimes merges with the supply chain of companies.
Consultative selling deals with strategy and analysis. Day to day duties consist of communicating with clients in order to consult their specific needs in regards to the business.
Digital Marketing is the new, up and coming class of marketing. This type of marketing utilizes social channels such as the web and mobile apps to enhance and increase engagement between businesses and consumers. Day to day activities typically consist of fusing communications and advertising with modern day technology.
Marketing Analytics tends to deal with analyzing data to determine buying behavior, forecast trends, and make decisions regarding advertising. It is a uniquely quantitative practice within the marketing field. Some of the data marketing analysts work with are behavioral data and survey data.
Retail & Merchandising Management
There are many possible careers and positions in this branch of marketing. First, there is the assistant buyer. The assistant buyer helps determine what trends are relevant to the target market of the company and negotiates what products will appear in the source from who they are buying. Next, there is the retail sales manager, who is in charge of managing inventory, working with the buyer and human resources management. Lastly, there is the planning and allocation analyst define product distribution for retail stores to create optimum inventory levels in order to achieve maximum revenue.
Sports marketing is essentially it’s own industry. There are also many career paths within this industry. One career path may include working with a company outside of the sports industry that manages the bridge sponsorship with a company or team within the sports industry, this position is referred to as an account executive. This career may also be switched around in the sense that a position may be available within the sports industry and this person may work directly with a company outside of the sports industry. Another career path may be event planning, which consists of making decisions in regards to promotions for items at sporting events.