LinkedIn Resources

LinkedIn is an important tool that helps you build your online brand. Check out the resources below to help you best utilize LinkedIn.

General Tips for LinkedIn:

• Use industry keywords in your profile
• Post a professional photo
• Only request to connect if you are prepared to tell them why you are asking
• Always include a personalized message in your invitation (“Add Note”)
• Include student leadership activities
• Consider including relevant courses in your education section
• Customize and use your profile link in your email signature
• Search for alumni in your chosen field through the Alumni portion of the Penn State University page
• Request brief recommendations from supervisors and co-workers to add to profile

Additional resources for LinkedIn:

• Networking and LinkedIn Tips. This resource is also available in a Microsoft Word document.
• LinkedIn Tips Video
• LinkedIn Salary Access