Accounting has shifted from being a transactional-oriented business to being a customer-centric one. In this course, accounting expert Joshua Rischin dives into various mind-shifts and behavioral changes that will help accountants better connect with their audience and be more business-savvy. Joshua begins by establishing some goals and debunking some myths related to accounting. Then he explains how to foster a culture of trust, transparency, and accountability between finance and the business. Joshua goes over how to read your audience, unleash your inner artist to create products that resonate with your customers, and elevate your profile as an accountant. After offering advice on avoiding common pitfalls and maintaining good ethics, he helps you apply your accounting knowledge with some well-designed simulations.
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